SABRE has announced a partnership with Taiwan’s newest carrier, STARLUX Airlines to use the US tech firm’s GDS platform.
The deal will provide the airline access to Sabre’s global travel marketplace, comprising over 425,000 travel agents worldwide; supporting the carrier as it aims to become a luxury, boutique carrier within the Asia Pacific region and beyond.
“STARLUX Airlines has ambitious plans for the future and, as such, it is vital that we use the right partners that support our business objectives,” said Glenn Chai, chief executive of STARLUX Airlines. “Onboarding Sabre’s global distribution platform will be essential to our success by expanding our footprint globally and will ensure that leading travel management companies and travel agencies specialising in high-yield fares have access to STARLUX’s premium content offering,” he added.
With its inaugural flights to Penang (Malaysia), Da Nang (Vietnam), and Macau (China) having taken off in January, STARLUX Airlines aims to grow its passengers amid extensive plans to grow its fleet and unveil new destinations throughout Asia and North America.
In addition to providing the carrier with the ability to market and feature its content to Sabre’s global network of travel agents, the agreement will also give STARLUX the capacity to use a wide range of services under the Sabre GDS to promote, personalize and sell its products to travel management companies, corporate travel departments and travel agents around the world.